Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%' Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
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Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
The Paramount-Nielsen Contract Impasse Is In Its Second Month
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Mark Nielsen interview: ‘Inside Out 2' producer
"Inside Out 2" producer Mark Nielsen has worked for Pixar for years, all the way back to the 2006 short film "Mater and the ...
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American Spirit Stations Strike Ratings Deal With Nielsen
A 21-year-old broadcast television station licensee of properties in six markets across the eastern U.S. — all operated ...
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Catsburg Joins Nielsen LMP2 Lineup
Nicky Catsburg will return to LMP2 competition, joining Nielsen Racing’s single-car Oreca 07 Gibson effort for the six-round ...
‘The Lincoln Lawyer’ Season 3 Tops Nielsen’s Streaming List With 1.6 Billion Minutes Viewed
After the premiere of Season 3, The Lincoln Lawyer hit the No. 1 spot on Nielsen's Top 10 streaming overall list ...
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Leslie Nielsen's Classic Ride: A Look at His First Car
Leslie Nielsen wasn't always chasing bad guys on screen. Before he became a household name for movies like "Airplane!" and ...