Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

As Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs ...

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and ...

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and ...

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4 ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...