Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Toy company Mattel is pulling its line of "Wicked" dolls from shelves and online stores after fans noticed the packaging ...

Multiple retailers, including Target and Amazon, are already selling the products online and in stores The post Mattel to ...