Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%' Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
RBR16h
American Spirit Stations Strike Ratings Deal With Nielsen
A 21-year-old broadcast television station licensee of properties in six markets across the eastern U.S. — all operated ...
The Paramount-Nielsen Contract Impasse Is In Its Second Month
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
TV Technology10h
American Spirit Media Selects Nielsen for Local TV Measurement
American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it ...
TheWrap4d
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...
Yahoo Finance4d
Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been pushing for “a nearly 50% reduction in the price of our service” in as-yet-unfruitful negotiations ...