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The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’ ...