Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

If you've been online in the last few days, you'll be fully aware of the disastrous, yet mildly hilarious Wicked dolls that have gone on sale. The dolls themsel ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

“My Walmart has so many for sale,” a third stated. “I bet that will be worth $ one day!!” another viewer guessed. Indeed, the ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel faces backlash after its "Wicked" dolls misprinted links, directing buyers to a porn site instead of the movie's official page.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Take a look at CBS ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

The toy's packaging features a link to an adult website and not the musical film. Upon fans discovering that the Wicked doll packaging listed a porn website, Mattel ...

Mattel is speaking out after an error on the packaging of its "Wicked" movie-themed dolls mistakenly contained a link to a ...

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn ...